Thus, the frapuccino and other Starbucks coffee beverages were born. Schultz soon realized that the Americans would not favor the short and bitter espresso of the Italians so he invented new styles and coffee flavors for his coffee house. In 1987, he opened the first Starbucks Coffee that sold coffee as a beverage on Pike Street in Seattle. He was truly convinced that this idea would work and upon his return to Seattle, he bought Starbucks Company from its original owners. He was so enamored with this idea he wanted to bring it to America. He then raced back from Italy to Seattle with the idea of recreating Italian coffee bar in his own image and style. Coffee lovers taking a sip or two of their coffee in Milan He became extremely fascinated by the animated conversations of the coffee drinkers as they sipped their coffee on the streets. He observed that people were coming in and out of the coffee bars at all hours of the day, be it for their morning, midday, afternoon, or even early evening espresso. Whenever there was coffee, a community was created and human connection got established. Schultz walked along the streets of Milan, he not only saw the connection between the Italian people and Italian coffee bars, but he also noticed the romance between the Italian coffee drinkers and their coffee. Streets in Milan full of coffee bars and people who love coffeeĪs Mr. That same year, Howard Schultz took a trip to Italy – a trip that changed Starbucks and the coffee culture in America forever. When Howard Schultz joined the Starbucks Company in early 1983, the company only sold roasted coffee beans but not cups of coffee to drink. The original Starbucks Company gave birth to its first store at the Pike Place Market in downtown Seattle in 1971 selling only whole roasted coffee beans. “La vita inizià dopo il caffè (Life begins after coffee). The original Starbucks located at 1912 Pike Street in Seattle
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